Introduction of Ubaby
Introduction of Ubaby
Ubaby is an education science and technology company focusing on the entertaining of infant and children’s education content and adhering to the concept of “good for baby”. It takes the demands and experiences of 1-4-year-old core user group as the benchmark, focuses on education, provides various forms of education products and services, and aims to realize the vision of “making education easier”.
Business layout
Centering on Ubaby education system, the company’s business covers various education contents and products, and aims to forge an ecosystem for children in 1-4 age group-year-old core user group combined online media with offline activities.
Children's product
The sales volume of its story machine ranked the first among all others in two consecutive year (2014 and 2015) during the 11.11 sale on Taobao.From 2015 to 2016, the company launched Ubbie Watch, Ubbie Thinking Trainer, Ubbie Situational Learning Magic Box and other products to expand the preschool education market.In the 11.11 sale of Taobao in 2016, the sale of the company’s toy products ranked the first among domestic products, and third among international toy products.Children Education Contents
According to the education systems of five major fields in children’s growth, the Ubaby children education R&D center led several leading creative teams from France, Japan, and China, to jointly develop videos, audios, picture books, games and other educational contents that focus on 1-4-age group.Children Multi-media
Ubaby APP: gather 1 million parent users accurately in one place and create a new media platform that provides high-quality children’s educational contents. Ubaby Pay-TV Channel: the first parent-child channel that focuses on preschool kids in China, and covers 243 cities and 84.554 million users.